Cadbury Picnic chocolate bar: No picnic

"A Picnic chocolate bar is chewy, nutty and difficult to eat. GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using the website, http://www.itsnopicnic.tv. In an Australian first, every single ad that went to air on television (200+) was unique, and created using the website" Ads of the world

Great idea to get people envolved!

I want them to hurry up with a British one.. thinking 5-6 Jaffa cakes in a minute would be a good shout